Illusory Truth Effect

TOO MUCH INFOSYSTEM 1Primacy of Availability and Repetition

Visual Metaphor

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Definition

The tendency to believe false information to be correct after repeated exposure. Repetition increases processing fluency, which the brain misinterprets as a signal of truthfulness.

Underlying Mechanism

Processing Fluency

Observable Markers

  • I've heard that before
  • Everyone says
  • It's common knowledge
  • They keep saying

Examples

  • After hearing a claim multiple times, I believe it's true
  • Repeated exposure to misinformation makes it seem credible

Insight

Notice: belief may be based on repetition rather than evidence. Consider verifying the source and facts.

Visual analysis of Illusory Truth Effect cognitive bias showing TOO MUCH INFO domain patterns
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Related Biases

Mere Exposure Effect

The psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them. In evolutionary terms, 'familiar' implies 'safe'.

7-Layer Framework Associations

Layer 5Layer 6Layer 7

Research Notes

A foundational mechanism for the spread of misinformation and propaganda.

Literal Visualization

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